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Grassroots Bands on the Kits

PR Campaign
Sunday 2nd August, 2026

Cwmbran Celtic AFC put four bands on its men’s and women’s football shirts, turning match kits into a collaboration between grassroots football and music. Shirt sales support the club, with 10% of profits going to Music Venue Trust.

Why it worked: It fused two struggling grassroots scenes into one tangible product—the kits—creating a celebrity-backed charity retail moment with built-in visuals and fanbases.

The lesson: Consider pairing two underdog communities on a limited-edition product that funds both, with recognisable names and a clear donation mechanic.

Cwmbran Celtic AFC Super Furry Animals Panic Shack Mogwai Loose Articles
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
nation.cymru Welsh football club's new shirts backed by four of UK's biggest independent bands Sunday 2nd August, 2026
bbc.com Grassroots football club teams up with Super Furry Animals Friday 7th August, 2026
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