Trending PR Campaigns
Frozen Meets the Savannah Bananas
At a Savannah Bananas baseball game, Kristen Bell made a surprise appearance as Anna, performing a mashup of Frozen, Wicked and Dirty Dancing songs with Broadway actor Derek Klena. The unexpected crossover turned a sports fixture into a playful piece of live entertainment built for social sharing and news coverage.
Why it worked: It piggybacked D23 buzz with a celebrity surprise-drop in an unlikely venue, delivering instantly viral video and a clean entertainment-news angle.
The lesson: Consider staging a surprise A-list cameo in a context clash tied to a concurrent tentpole event, optimized for one irresistible clip.
Coverage over time
How this story spread across the media