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Top 10 Campaign in Automotive · August 2026
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Top 10 Campaign
Automotive · August 2026

The Upside-Down Voyah

PR Campaign
Saturday 15th August, 2026

Dongfeng promoted its Voyah Passion S electric SUV by recreating Mercedes-Benz’s famous upside-down tunnel stunt. In a closed Wuhan test tunnel, the company claimed a standard production SUV completed a 360-degree loop at 130 km/h, giving the new model a spectacular story built for automotive and mainstream coverage.

Why it worked: It hijacked a famous, disputed Mercedes stunt and added verifiable specifics (speed, angle, location), creating a timely proof-vs-myth showdown.

The lesson: Consider recreating a debated pop-culture feat with transparent measurements and location access, inviting experts to verify and media to debate.

Dongfeng Voyah
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
ground.news Voyah Passion S recreates the Schumacher Mercedes-Benz SLS AMG "tunnel loop" challenge Thursday 13th August, 2026
insideevs.com This Chinese Electric SUV Just Recreated Mercedes’ Most Controversial Ad Saturday 15th August, 2026
thenextweb.com Voyah recreated Mercedes’ upside-down tunnel ad, then launched the car for $33,800 Saturday 15th August, 2026
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