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The Upside-Down Voyah

PR Campaign
Thursday 13th August, 2026

Dongfeng promoted its Voyah Passion S electric SUV by recreating Mercedes-Benz’s famous upside-down tunnel stunt. In a closed Wuhan test tunnel, the company claimed a standard production SUV completed a 360-degree loop at 130 km/h, giving the new model a spectacular story built for automotive and mainstream coverage.

Why it worked: It hijacked a famous, disputed Mercedes stunt and added verifiable specifics (speed, angle, location), creating a timely proof-vs-myth showdown.

The lesson: Consider recreating a debated pop-culture feat with transparent measurements and location access, inviting experts to verify and media to debate.

Dongfeng Voyah
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
ground.news Voyah Passion S recreates the Schumacher Mercedes-Benz SLS AMG "tunnel loop" challenge Thursday 13th August, 2026
insideevs.com This Chinese Electric SUV Just Recreated Mercedes’ Most Controversial Ad Saturday 15th August, 2026
thenextweb.com Voyah recreated Mercedes’ upside-down tunnel ad, then launched the car for $33,800 Saturday 15th August, 2026
ndtv.com Chinese EV Voyah Passion S Recreates Mercedes-Benz's Iconic Tunnel Loop Stunt: Watch Monday 17th August, 2026
whichcar.com.au Chinese EV maker Voyah stuns by driving car on tunnel roof in new ad Monday 17th August, 2026
autoblog.com This 5,000-Pound Chinese EV Just Drove Upside Down At 81 MPH - Autoblog Monday 17th August, 2026
motor1.com Watch An EV SUV Drive Upside Down In 360° Tunnel Loop Tuesday 18th August, 2026
meroauto.com Chinese electric SUV recreates Mercedes' iconic upside-down tunnel stunt - Meroauto Tuesday 18th August, 2026
carscoops.com This Chinese EV Nailed Schumacher's 360° Tunnel Loop, But Not The Way The Video Says | Carscoops Tuesday 18th August, 2026
electrive.com Voyah Passion S completes upside-down tunnel loop - electrive.com Wednesday 19th August, 2026
electrive.com Voyah Passion S completes upside-down tunnel loop - electrive.com Wednesday 19th August, 2026
mensjournal.com A $40,000 Chinese Family EV Claims It Can Drive Upside Down In A Tunnel - Men's Journal Wednesday 19th August, 2026
jalopnik.com Watch A Chinese Voyah EV Successfully Send It Through A Tunnel Loop Like In Schumacher's Mercedes SLS Ad - Jalopnik Wednesday 19th August, 2026
driving.ca Chinese EV reportedly pulls off upside-down loop | Driving Monday 24th August, 2026
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