Trending PR Campaigns
Eclipse Soundtrack
Spotify turned the solar eclipse into a listening moment by analysing streaming data from the day and revealing which eclipse-themed tracks surged in popularity. The strongest hook was the dramatic, highly shareable spike in songs such as ‘Total Eclipse Of The Heart’ and ‘Moon Eclipsed The Sun’.
Why it worked: It piggybacked a live national event with instant, platform-first data spikes, delivering clear ranked winners and a neat nostalgia hook.
The lesson: Consider real‑time scrape your own platform data during a scheduled spectacle, then pitch a top‑spiking leaderboard within hours.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bbc.com | Bonnie Tyler's 80s hit spiked in Spotify streams during solar eclipse | Thursday 13th August, 2026 |
| euronews.com | 'Total Eclipse Of The Heart' - Data reveals most popular songs played during this week's solar eclipse | Euronews | Friday 14th August, 2026 |
| nme.com | These were Spotify’s most-played songs during the solar eclipse | Friday 14th August, 2026 |
| wtyefm.com | These were Spotify’s most-played songs during the solar eclipse | WTYE / WTAY | Friday 14th August, 2026 |
| wtyefm.com | These were Spotify’s most-played songs during the solar eclipse | WTYE / WTAY | Friday 14th August, 2026 |