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Top 10 Campaign in Health & Wellbeing · August 2026
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Top 10 Campaign
Health & Wellbeing · August 2026

Jerk Off With Purpose

PR Campaign
Friday 14th August, 2026

Joi AI hired 10 people as “masturbation consultants” for a 28-day study, paying them $2,000 each to self-pleasure daily and track changes in mood, focus and cravings. The deliberately provocative experiment turned the platform’s sexual AI companions into a conversation about wellness, loneliness and the limits of self-funded research.

Why it worked: It fused a taboo act with a wellness-study frame, quantified it with eyebrow-raising stats, and added paid participants plus expert pushback for friction.

The lesson: Consider staging a small, paid, daily-habit trial on a stigmatized behavior, quantify simple outcomes, and invite a credible critic to poke holes.

Joi AI
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
wired.com These ‘Masturbation Consultants’ Were Hired to Pleasure Themselves With AI | WIRED Friday 14th August, 2026
gizmodo.com 'Masturbation Consultants' Gave an AI Startup a Hand Friday 14th August, 2026
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