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Travel · August 2026

The Neo-Hokusai Flower Carpet

PR Campaign
Thursday 30th July, 2026

Brussels transformed its Grand Place into a 1,300-square-metre floral recreation of Hokusai’s Great Wave, using around 500,000 dahlias. Created to mark 160 years of Belgium–Japan relations, the ephemeral installation gave visitors a striking, highly filmable cultural spectacle to watch being assembled by hand.

Why it worked: A rare, time-limited spectacle with a build-in-progress visual — half a million flowers forming a famous artwork — guaranteed irresistible video.

The lesson: Consider staging a one-week-only, assemble-in-public transformation of an iconic image or object to create must-shoot, appointment‑to‑see footage.

Brussels Flower Carpet Visit Brussels Japan
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
stripes.com See the famous flower carpet of Brussels | Stripes Europe Thursday 30th July, 2026
euronews.com Brussels unveils giant flower carpet inspired by Hokusai masterpiece Thursday 13th August, 2026
taipeitimes.com Wave of flowers - Taipei Times Thursday 13th August, 2026
japantoday.com Flower wave - Japan Today Thursday 13th August, 2026
japantimes.co.jp Brussels flower carpet pays homage to Hokusai’s ‘Great Wave’ - The Japan Times Friday 14th August, 2026
designboom.com brussels rolls out hokusai’s great wave in 750,000 dahlias for flower carpet 2026 Friday 14th August, 2026
euronews.com Brussels central square transformed into giant Japan-inspired flower carpet | Euronews Friday 14th August, 2026
hindustantimes.com How Brussels recreated Japanese artist Hokusai’s 120-year-old Great Wave image with 700,000 flowers | Hindustan Times Saturday 15th August, 2026
spoon-tamago.com Artist Hiro Sugiyama Recreates Hokusai's 'Great Wave' With 750,000 Dahlias Saturday 15th August, 2026
apnews.com Grand-Place in Brussels blooms into a giant Japanese-inspired flower carpet | AP News Sunday 16th August, 2026
thisiscolossal.com Brussels' Grand-Place Is Carpeted with 750,000 Fresh Dahlias in a Tribute to Hokusai — Colossal Wednesday 19th August, 2026
mymodernmet.com 700,000 Flowers Reimagine Hokusai’s ‘Great Wave’ as a Giant Floral Carpet Wednesday 19th August, 2026
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