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Top 3 Campaign in Travel · August 2026
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Top 3 Campaign
Travel · August 2026

The Neo-Hokusai Flower Carpet

PR Campaign
Thursday 13th August, 2026

Brussels transformed its Grand Place into a 1,300-square-metre floral recreation of Hokusai’s Great Wave, using around 500,000 dahlias. Created to mark 160 years of Belgium–Japan relations, the ephemeral installation gave visitors a striking, highly filmable cultural spectacle to watch being assembled by hand.

Why it worked: A rare, time-limited spectacle with a build-in-progress visual — half a million flowers forming a famous artwork — guaranteed irresistible video.

The lesson: Consider staging a one-week-only, assemble-in-public transformation of an iconic image or object to create must-shoot, appointment‑to‑see footage.

Brussels Flower Carpet Visit Brussels Japan
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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