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All PR Campaigns › Coq au Vin: KFC’s Chicken Wine Bar

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Retail · August 2026

Coq au Vin: KFC’s Chicken Wine Bar

PR Campaign
Thursday 13th August, 2026

KFC and La Vieille Ferme opened a short-lived London wine bar pairing KFC chicken with the wine brand’s drinks. The hook was reviving La Vieille Ferme’s viral “The Chicken Wine” label and turning the unlikely pairing into a ticketed tasting experience.

Why it worked: It hijacked an existing TikTok meme (“the chicken wine”) and made it concrete with a scarce, bookable Bank Holiday pop-up.

The lesson: Consider turning a niche internet in-joke into a limited, ticketed real-world experience with a clear date, place, and price.

KFC La Vieille Ferme
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thegrocer.co.uk KFC and La Vieille Ferme to open London wine bar pop-up Thursday 13th August, 2026
joe.co.uk KFC wine bar: Coq au Vin pop-up serves Chicken Wine Thursday 13th August, 2026
thedieline.com KFC and La Vieille Ferme Collab, Proving Chicken Goes With Everything - DIELINE Friday 14th August, 2026
retailgazette.co.uk KFC and 'Chicken Wine' bring 'Coq au Vin' pop up to Shoreditch - Retail Gazette Friday 14th August, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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