Trending PR Campaigns
Coq au Vin: KFC’s Chicken Wine Bar
KFC and La Vieille Ferme opened a short-lived London wine bar pairing KFC chicken with the wine brand’s drinks. The hook was reviving La Vieille Ferme’s viral “The Chicken Wine” label and turning the unlikely pairing into a ticketed tasting experience.
Why it worked: It hijacked an existing TikTok meme (“the chicken wine”) and made it concrete with a scarce, bookable Bank Holiday pop-up.
The lesson: Consider turning a niche internet in-joke into a limited, ticketed real-world experience with a clear date, place, and price.
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