Trending PR Campaigns
ICE OUT Benefit Album
Build Art Make Change brought more than 30 musicians, comedians and spoken-word artists together for an album of exclusive, unreleased tracks opposing ICE. The proceeds support two grassroots organisations, with the campaign extending into a live Los Angeles event featuring participating artists.
Why it worked: It bundled exclusive unreleased tracks from cross-genre A-listers into a time-tied benefit release and live event, turning protest into a news peg.
The lesson: Consider packaging exclusive first-look content from unexpected collaborators around a one-day event date to give journalists a clear, timely hook.
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