Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
#1 Campaign September 2026
Back
#1 Campaign
All Sectors · September 2026

Sydney Sweeney’s Just Sports Novig Ad

PR Campaign
Wednesday 9th September, 2026

Novig partnered with Sydney Sweeney on a provocative sports-trading advert featuring her mostly naked body covered by sports balls and uniforms. The deliberately sexualised execution was designed to cut through sports advertising and generated widespread backlash, giving the new platform substantial media attention.

Why it worked: It weaponized a values clash—“just sports” vs. overt sexualization—sparking outrage from industry insiders, guaranteeing polarizing quotes and viral debate.

The lesson: Consider engineering a clean, testable contradiction in your message, then pre-seed expert voices ready to argue both sides on launch.

Novig
40 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
complex.com Sydney Sweeney's Novig 'Just Sports' Campaign: Exclusive Wednesday 9th September, 2026
foxnews.com Sydney Sweeney poses nearly nude in Novig's sports betting campaign | Fox News Wednesday 9th September, 2026
torontosun.com Why Sydney Sweeney posed nude in sports prediction market ad | Toronto Sun Thursday 10th September, 2026
usmagazine.com Sydney Sweeney Poses Naked Behind a Baseball Bat in Wild Photo Shoot for Sporty Ad Campaign Friday 11th September, 2026
inc.com Sydney Sweeney Courts Controversy Again With an Ad for Prediction Market Novig Friday 11th September, 2026
tvinsider.com Sydney Sweeney Novig Ad Met With Backlash on Social Media Saturday 12th September, 2026
hollywoodreporter.com Sydney Sweeney Faces Backlash for Sexualized Novig Ad: “Exactly Why Women in Sports Aren’t Taken Seriously” Sunday 13th September, 2026
hindustantimes.com Internet slams Sydney Sweeney for racy ad: ‘Women in sports are fighting to be seen, not sexualised’ | Hollywood Sunday 13th September, 2026
usmagazine.com Sydney Sweeney Seemingly Reacts to Backlash of Nude Campaign by Sharing Naked Photos of Athletes Sunday 13th September, 2026
nbcphiladelphia.com Sydney Sweeney’s new sports trading ad draws backlash from female athletes Sunday 13th September, 2026
foxnews.com Sydney Sweeney fires back at trolls after facing criticism online for provocative sports ad Sunday 13th September, 2026
abc.net.au 'Sydney Sweeney, do better': Aussie Olympians pillory sport betting ad Monday 14th September, 2026
deadline.com Sydney Sweeney’s Nude Sports Betting Ad Sparks Backlash Among Female Olympians: “A Kick In The Face To Every Woman” Monday 14th September, 2026
faroutmagazine.co.uk Olympians condemn Sydney Sweeney advert: “Kick in the face” Monday 14th September, 2026
bbc.com Sydney Sweeney: Athletes including Amy Hunt respond to controversial advert - BBC Sport Monday 14th September, 2026
essentiallysports.com “Stop Sexualising Women in Sport”: Champion Female Boxer Calls Out Sydney Sweeney’s Viral Sports Ad Monday 14th September, 2026
cbc.ca Sydney Sweeney's 'sexualized' sports betting ad slammed by Canadian athletes | CBC News Monday 14th September, 2026
apnews.com Female athletes accuse Sydney Sweeney ad of sexualizing women in sports | AP News Monday 14th September, 2026
nme.com Sydney Sweeney’s Novig sports betting ad criticised by Olympic athletes Monday 14th September, 2026
northeastern.edu How sports betting app Novig trolls us with its Sydney Sweeney ads Monday 14th September, 2026
abcnews.com Female athletes accuse Sydney Sweeney ad of sexualizing women in sports Monday 14th September, 2026
foxnews.com Steamy Sydney Sweeney ad draws backlash from female athletes | OutKick Monday 14th September, 2026
bbc.com Sydney Sweeney: Amy Hunt says advert is barrier to girls in sport - BBC Sport Tuesday 15th September, 2026
cnn.com Sydney Sweeney under fire from athletes over nude sports-prediction ad Tuesday 15th September, 2026
today.com Sydney Sweeney’s Provocative Sports Trading Ad Is Upsetting Female Athletes. See Her Response Tuesday 15th September, 2026
complex.com Bobbi Althoff Spoofs Sydney Sweeney’s ‘Just Sports’ Novig Ad Tuesday 15th September, 2026
variety.com Sydney Sweeney Loses More Than 200,000 Instagram Followers Amid Growing Backlash Over Her Nude Sports-Betting Ad Wednesday 16th September, 2026
stv.tv Glasgow Women’s Aid speaks out over controversial sports advert starring Sydney Sweeney Wednesday 16th September, 2026
cnn.com Women athletes call out Sydney Sweeney over her latest ad campaign Wednesday 16th September, 2026
salon.com Sydney Sweeney's bombshell act masks a career with no endgame - Salon.com Wednesday 16th September, 2026
nbclosangeles.com Sydney Sweeney reacts to backlash over Novig ad campaign – NBC Los Angeles Wednesday 16th September, 2026
sportingnews.com Sydney Sweeney Novig ad controversy, explained: Why women are speaking out against 'Just Sports' commercial | Sporting News Wednesday 16th September, 2026
slate.com The Sydney Sweeney Football Boob Ad Is Making People Mad for the Wrong Reason Thursday 17th September, 2026
foxnews.com Sydney Sweeney’s provocative sports ad 'reinforces the image she has already built' despite backlash: expert Friday 18th September, 2026
axios.com Why Sydney Sweeney's nude ad struck such a nerve with women athletes Friday 18th September, 2026
si.com Sophie Cunningham Makes Her Feelings Clear on Sydney Sweeney's Controversial Gambling Ad Saturday 19th September, 2026
foxnews.com Comedian Tim Dillon slams Sydney Sweeney critics upset with steamy ad: 'How insane is that? ' | OutKick Sunday 20th September, 2026
cbc.ca Sydney Sweeney's new betting ad sends wrong message to girls, say P.E.I. women in sport | CBC News Monday 21st September, 2026
pittnews.com Purposefully problematic: Novig and Sydney Sweeney - The Pitt News Wednesday 23rd September, 2026
ynetnews.com Sydney Sweeney’s nude sports ad sparks backlash from female athletes over objectification Saturday 26th September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.