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Top 10 Campaign in Fashion & Apparel · August 2026

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Top 10 Campaign

Fashion & Apparel · August 2026

Depop x Spotify Artist Closets

PR Campaign

Wednesday 12th August, 2026

Depop and Spotify joined forces to connect musicians’ personal style with their music. Six artists curated Depop storefronts featuring their wardrobes, alongside exclusive playlists and a two-day Los Angeles pop-up with performances, genre-inspired closets and fashion edits.

Why it worked: An exclusive, cross-platform first—artist wardrobes shoppable on Depop synced to their Spotify playlists—gave WWD a culture-meets-commerce scoop with an IRL pop-up peg.

The lesson: Consider pitching a time-limited, shoppable experience that fuses two platforms’ data or assets, plus a local event anchor and named talent.

Depop Spotify

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
wwd.com	Depop and Spotify Partner to Fuse Music, Style and Culture	Tuesday 11th August, 2026
chainstoreage.com	Depop partners with Spotify on pop-ups, playlists \| Chain Store Age	Thursday 13th August, 2026

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

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