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The Last House Billboard Resident

PR Campaign
Friday 7th August, 2026

To promote its sci-fi thriller The Last House, Netflix installed a haunting Sunset Boulevard billboard and hired a man to live inside it, bringing the film’s sealed-house premise into the real world.

Why it worked: A live-in billboard turned the film’s premise into a real-time spectacle during a heatwave, guaranteeing viral bystander footage and media pickup.

The lesson: Consider staging a safe, real-time endurance or residency stunt that literalizes your message and invites onlookers to film and interact.

Netflix
6 Sources:

Coverage over time

How this story spread across the media

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