Trending PR Campaigns
The Last House Billboard Resident
To promote its sci-fi thriller The Last House, Netflix installed a haunting Sunset Boulevard billboard and hired a man to live inside it, bringing the film’s sealed-house premise into the real world.
Why it worked: A live-in billboard turned the film’s premise into a real-time spectacle during a heatwave, guaranteeing viral bystander footage and media pickup.
The lesson: Consider staging a safe, real-time endurance or residency stunt that literalizes your message and invites onlookers to film and interact.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hollywoodreporter.com | A Man Is Trapped Inside a Netflix Billboard Above Sunset Boulevard | Friday 7th August, 2026 |
| timeout.com | Netflix Promotes 'The Last House' with Man Trapped Inside Billboard | Saturday 8th August, 2026 |
| designrush.com | Netflix's 'The Last House' Puts Man in a Billboard | Monday 10th August, 2026 |
| deadline.com | ‘The Last House’ Lands At Number One On Netflix Top Ten Following Opening Weekend | Tuesday 11th August, 2026 |
| thewrap.com | ‘The Last House’ Makes Splashy Netflix Debut With Nearly 28 Million Views | Tuesday 11th August, 2026 |
| collider.com | Netflix's New Spielbergian Sci-Fi Thriller Defies Critics with 27.5 M Views in 3 Days | Monday 17th August, 2026 |