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#1 Campaign
Beauty & Cosmetics · August 2026
Rare DNM Denim Edit
Thursday 27th February, 2025
Rare Impact Fund and PacSun launched a limited-edition denim collection, donating 10% of sales to youth mental-health initiatives, up to $300,000. The collaboration turns back-to-school fashion into a visible fundraising vehicle and builds on a partnership that has already raised more than $2 million.
Why it worked: It tied a celebrity-backed, limited drop to back-to-school timing with a hard donation cap and past $2M proof, giving journalists a clear, timely metric-led hook.
The lesson: Consider launching a limited run pegged to a seasonal moment with a specific donation ceiling and prior results to anchor headlines.
Rare Impact Fund
PacSun
Rare Beauty
8 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| denimology.com | PacSun x Mental Health – Rare DNM Edit - Denimology | Thursday 7th November, 2024 |
| billboard.com | Selena Gomez Pacsun Collection 2025: Shop RARE DNM Edit Jeans Online | Thursday 27th February, 2025 |
| wwd.com | Pacsun’s ‘Rare DNM Edit’ with Selena Gomez Returns | Friday 28th February, 2025 |
| prnewswire.com | PACSUN DROPS NEW EXCLUSIVE DENIM COLLECTION IN PARTNERSHIP WITH SELENA GOMEZ'S THE RARE IMPACT FUND | Thursday 30th October, 2025 |
| prnewswire.com | A FRESH DROP: PACSUN X RARE IMPACT FUND RETURN WITH RARE DNM EDIT | Friday 3rd April, 2026 |
| variety.com | Selena Gomez’s Rare Beauty Impact Fund Partners With Pacsun on Denim Collection | Tuesday 11th August, 2026 |
| wwd.com | Pacsun and Rare Impact Fund Raise More Than $2M for Youth Mental Health | Tuesday 11th August, 2026 |
| prnewswire.com | PACSUN AND SELENA GOMEZ'S RARE IMPACT FUND BUILD ON OVER $2 MILLION IN YOUTH MENTAL HEALTH SUPPORT WITH NEW RARE DNM EDIT | Tuesday 11th August, 2026 |