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#1 Campaign
Finance · August 2026
TD Fraud Overconfidence Survey
Tuesday 28th July, 2026
TD commissioned a survey revealing a striking gap between Canadians’ confidence in spotting fraud and their continued risky digital habits. The research found that 89% felt confident identifying scams, while 52% still practised behaviours that could expose them, creating a useful warning story for financial and consumer media.
Why it worked: It weaponized a counterintuitive stat—high confidence correlating with risky behavior—to create urgency and a clean headline-friendly paradox.
The lesson: Consider fielding a quick poll that exposes a confidence–behavior gap in your audience, then headline the sharpest contradiction as the hook.
TD
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| newswire.ca | Canadians' Confidence in Spotting Fraud May Be Increasing Their Risk: TD Survey | Tuesday 28th July, 2026 |
| bnnbloomberg.ca | Over half of Canadians report behaviours that increase fraud vulnerability: survey | Tuesday 28th July, 2026 |
| investmentexecutive.com | Canadians may be overconfident in their ability to spot fraud - Investment Executive | Tuesday 28th July, 2026 |
| wealthprofessional.ca | Fraud overconfidence putting Canadians' finances at risk, TD survey finds | Wealth Professional | Wednesday 29th July, 2026 |
| financialpost.com | Canada's confidence in spotting fraud may raise risks | Financial Post | Wednesday 29th July, 2026 |
| insurancebusinessmag.com | Canadians confident about spotting fraud, but risky habits persist – TD survey | Insurance Business | Friday 31st July, 2026 |