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The Dogbone Podcast Promotes The End of Oak Street
Sunday 9th August, 2026
Warner Bros. Discovery partnered with DogPack to promote The End of Oak Street through an AI-animated Dogbone Podcast episode. Two canine hosts discussed the film with Starbuck, a dog from its story, creating an unusual crossover that earned attention by putting a major studio’s film marketing directly into a controversial AI format.
Why it worked: It hijacked the ongoing “AI vs. creatives” culture war by putting a major studio’s official marketing inside an overtly AI-made format.
The lesson: Consider translating your pitch into a polarizing medium people are already debating, then frame it as an official, can’t-ignore experiment.
Warner Bros. Discovery
DogPack
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| scified.com | Warner Bros. under fire for using Generative AI to market The End of Oak Street! | Scified | Sunday 9th August, 2026 |
| thewrap.com | AI-Generated Ad for 'The End of Oak Street' Draws Backlash for Warner Bros. | Sunday 9th August, 2026 |
| digitalspy.com | Warner Bros slammed over using AI dog podcast to promote Anne Hathaway and Ewan McGregor's sci-fi | Monday 10th August, 2026 |
| indiewire.com | Why Did 'The End of Oak Street' Use AI Dogs Podcast to Promote It? | Monday 10th August, 2026 |
| faroutmagazine.co.uk | Warner Bros promotes Anne Hathaway movie through AI dog podcast | Tuesday 11th August, 2026 |