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All PR Campaigns › The AI Financial Advice Trust Gap

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The AI Financial Advice Trust Gap

PR Campaign
Monday 20th July, 2026

Edward Jones partnered with Gallup on a survey exploring how Americans use AI for financial guidance. The hook was the tension between growing adoption and limited trust: one in five advice-seekers had used AI, while only three in ten adults felt confident in its expertise.

Why it worked: It paired fresh, statistically solid adoption-vs-trust gap data (1-in-5 use vs 3-in-10 confidence) to quantify a hot-tech paradox.

The lesson: Consider fielding a quick, representative poll that measures a counterintuitive gap (behavior vs belief) and lead with the cleanest ratio.

Edward Jones Gallup
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
kiplinger.com Can You Trust AI Financial Advice? We Tested It | Kiplinger Monday 20th July, 2026
northeasttimes.com AI is now America's second-favorite financial advisor. Should you trust it? - Northeast Times Sunday 2nd August, 2026
foxbusiness.com Most Americans still trust financial advisors over AI tools for major money decisions, study finds Thursday 6th August, 2026
thehill.com Trust in AI financial advice falls far behind human advisors, poll shows Thursday 6th August, 2026
thehill.com Trust in AI financial advice falls far behind human advisors, poll shows Thursday 6th August, 2026
abcnews.com Some US adults are using AI for financial guidance but few trust it, Gallup poll finds - ABC News Friday 7th August, 2026
apnews.com Gallup poll finds some US adults using AI for financial advice but few trust it | AP News Friday 7th August, 2026
bostonherald.com Some US adults are using AI for financial guidance but few trust it, Gallup poll finds Friday 7th August, 2026
scrippsnews.com Some US adults are using AI for financial guidance but few trust it Friday 7th August, 2026
fastcompany.com Gallup poll: 1 in 5 adults use AI for financial advice, but trust is low - Fast Company Friday 7th August, 2026
bostonherald.com Poll: US adults are using AI for financial guidance but few trust it Saturday 8th August, 2026
npr.org AI chatbots are offering financial advice. Should you trust them? : NPR Wednesday 12th August, 2026
inquirer.com Some U.S. adults are using AI for financial guidance, but few trust it, Gallup poll finds Friday 14th August, 2026
latimes.com Adults are using AI for financial guidance, but few trust it - Los Angeles Times Friday 14th August, 2026
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