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Billboard Living Room Stunt

PR Campaign
Friday 7th August, 2026

Netflix installed a furnished ‘living room’ inside a billboard on Sunset Boulevard with a performer living there and interacting with passersby by whiteboard to promote the film The Last House, recreating the film’s premise of people trapped inside a home.

Why it worked: It turned the film’s premise into a live, public obstruction—an actual human trapped above a reopened thoroughfare—creating real-world spectacle and easy b-roll.

The lesson: Consider staging a live, physical reenactment of your core message in a high-traffic spot that forces passerby interaction and filming.

Netflix
21 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
laweekly.com Laweekly Thursday 6th August, 2026
comingsoon.net Netflix Traps Man in a Billboard for 3 Days in Bizarre Stunt for New Greta Lee Horror Movie Thursday 6th August, 2026
ew.com Netflix stuck a guy in a billboard to promote a new movie Thursday 6th August, 2026
deadline.com There's A Man Living Inside A Netflix Billboard On Sunset Blvd. Friday 7th August, 2026
prensalibre.com Netflix “atrapa” a un hombre durante tres días en una valla de Los Ángeles para promocionar 'The Last House' Friday 7th August, 2026
nbclosangeles.com Man living in billboard in West Hollywood to promote Netflix film – NBC Los Angeles Friday 7th August, 2026
cbsnews.com Man living inside billboard above Los Angeles' Sunset Strip for Netflix movie promotion - CBS Los Angeles Friday 7th August, 2026
abc7.com Man living inside billboard on Sunset Boulevard to promote film draws spectators - ABC7 Los Angeles Friday 7th August, 2026
ktla.com Man living in ‘Last House’ billboard in West Hollywood | KTLA Friday 7th August, 2026
thewrap.com Netflix Hires a Man to Live in a Billboard to Promote ‘The Last House’ Friday 7th August, 2026
patch.com There's A Man Living Inside A Billboard Above The Sunset Strip | Hollywood, CA Patch Friday 7th August, 2026
eonline.com Netflix’s The Last House Billboard on Sunset Blvd Has Man Living Inside Friday 7th August, 2026
hollywoodreporter.com A Man Is Trapped Inside a Netflix Billboard Above Sunset Boulevard Friday 7th August, 2026
timeout.com Netflix Promotes 'The Last House' with Man Trapped Inside Billboard Saturday 8th August, 2026
usatoday.com Man living inside 'The Last House' billboard in daring Netflix stunt Saturday 8th August, 2026
latimes.com WeHo's newest resident enjoys A/C, Sunset Strip views ... from inside a billboard. Why he's there Saturday 8th August, 2026
ktla.com That recent Netflix promotion isn’t anything new: Meet the man who lived in a Hollywood billboard for 179 days in 1984 | KTLA Sunday 9th August, 2026
entrepreneur.com A Man Lived Inside a Billboard Above Sunset Boulevard for 24 Hours. Netflix Paid Him to Do It. Monday 10th August, 2026
altbollywood.com Netflix Put a Real Man Inside a Billboard for The Last House [Explained] Tuesday 11th August, 2026
netflix.com The Last House Billboard Guy Talks About Viral Stunt, What It Was Like - Netflix Tudum Friday 14th August, 2026
campaignlive.com Ad of the Week: Netflix’s ‘The Last House’ man-in-a-billboard stunt | Campaign US Friday 14th August, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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