Trending PR Campaigns
Widow's Bay AMC Fan Screenings
Apple TV partnered with Rutgers University to host free, one-night-only screenings of the final three episodes of Widow’s Bay at select AMC Theatres in six US cities, positioning the streamer’s Emmy‑nominated series as a cultural event and offering fans a shared theatrical experience.
Why it worked: It created a first-ever milestone (Apple TV series in AMC theaters) tied to a specific date and Emmy momentum, giving media a clear, timely headline.
The lesson: Consider packaging a “first-ever” live, one-night experience around a finale or launch with a credible co-sponsor to generate urgent, local coverage.
Coverage over time
How this story spread across the media