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Top 5 Campaign in Fashion & Apparel · August 2026

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Top 5 Campaign

Fashion & Apparel · August 2026

Chasing the Sun

PR Campaign

Tuesday 4th August, 2026

Veuve Clicquot commissioned artist Yinka Ilori to create “Chasing the Sun,” an immersive, colourful installation at Milan Design Week 2026. The activation included a pop-up Clicquot Café and boutique selling an exclusive Ilori collection, designed to generate cultural attention and showcase the Maison’s joie de vivre during the fair.

Why it worked: It hit a news peg (Milan Design Week) with a celebrity collaborator and a tangible public experience (installation + café + limited merch).

The lesson: Consider pairing a cultural tentpole with a bold creator collab and a shoppable, time-limited experience to force immediate coverage.

Veuve Clicquot

1 Source:

Publication	Headline	Date
milandesignweek.org	Veuve Clicquot x Yinka Ilori: Chasing the Sun · Milan Design Week 2026	—

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