Trending PR Campaigns
Cinch FOI Red-Light Report
Cinch obtained red-light offence data via Freedom of Information requests and publicised findings showing 351,244 offences across 26 police forces between 2023–2025 (plus early‑2026 figures), highlighting a 37.5% rise and London as the top hotspot to draw mainstream media attention to road safety.
Why it worked: It packaged exclusive FOI-sourced hard numbers into a simple clock-time stat (“one every 4.5 minutes”) and a clear hotspot ranking, creating urgency and easy headlines.
The lesson: Consider filing FOIs to build a clean league table and “every X minutes” stat—then localize results with city-specific press lists.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| motoringresearch.com | More than 350,000 red-light offences committed in 3 years | Thursday 30th July, 2026 |