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Top 5 Campaign
All Sectors · August 2026

Chasing the Sun (Yinka Ilori x Veuve Clicquot)

PR Campaign
Friday 10th July, 2026

Veuve Clicquot commissioned British‑Nigerian designer Yinka Ilori to create a limited‑edition ‘Chasing the Sun’ gift collection—colourful Champagne bucket, calabash bottle and personalised box—using West African motifs to generate cultural conversation and reach new audiences rather than announce a product launch.

Why it worked: It merged a luxury icon with a culturally specific design symbol (the calabash) and a personalization mechanic, giving media a timely cross‑culture design-news angle.

The lesson: Consider pairing a mainstream brand with a culturally rooted object plus a simple personalization feature to create a fresh, coverage‑ready hook.

Veuve Clicquot
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