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All Sectors · August 2026
Chasing the Sun (Yinka Ilori x Veuve Clicquot)
Friday 10th April, 2026
Veuve Clicquot commissioned British‑Nigerian designer Yinka Ilori to create a limited‑edition ‘Chasing the Sun’ gift collection—colourful Champagne bucket, calabash bottle and personalised box—using West African motifs to generate cultural conversation and reach new audiences rather than announce a product launch.
Why it worked: It merged a luxury icon with a culturally specific design symbol (the calabash) and a personalization mechanic, giving media a timely cross‑culture design-news angle.
The lesson: Consider pairing a mainstream brand with a culturally rooted object plus a simple personalization feature to create a fresh, coverage‑ready hook.
Veuve Clicquot
8 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwd.com | Design’s Affair With Wine and Spirits Deepens as Yinka Ilori Unveils Veuve Clicquot Collaboration | Friday 10th April, 2026 |
| debonairafrik.com | Yinka Ilori and Veuve Clicquot Bring Chasing the Sun to Milan Design Week 2026 – Debonair Afrik | Tuesday 21st April, 2026 |
| dezeen.com | Yinka Ilori creates space with "a sense of warmth and optimism" for Veuve Clicquot | Monday 27th April, 2026 |
| dezeen.com | Yinka Ilori creates space with "a sense of warmth and optimism" for Veuve Clicquot | Monday 27th April, 2026 |
| falstaff.com | Veuve Clicquot and Yinka Ilori Celebrate Summer with “Chasing the Sun” - Falstaff | Thursday 18th June, 2026 |
| falstaff.com | Veuve Clicquot and Yinka Ilori Celebrate Summer with “Chasing the Sun” - Falstaff | Thursday 18th June, 2026 |
| bizbash.com | Veuve Clicquot Spread Joy to Celebrate Artist Collaboration | Friday 10th July, 2026 |
| milandesignweek.org | Veuve Clicquot x Yinka Ilori: Chasing the Sun · Milan Design Week 2026 | — |