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#1 Campaign
Travel · July 2026
MPB Holiday Photography Survey
Thursday 25th June, 2026
MPB commissioned a nationwide survey of 1,000 UK holidaymakers and released findings showing photography now rivals traditional holiday priorities — including stats on photos taken, money spent on photogenic upgrades, time spent shooting, and generational differences — to generate media coverage about travel and camera culture.
Why it worked: It flipped a familiar travel trope with hard numbers—quantifying time, spend, and generational splits—giving journalists a timely, contrarian headline and easy charts.
The lesson: Consider surveying 1,000 consumers to quantify a rising behavior, spotlight one counterintuitive stat, and package clear age splits and costs.
MPB
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| digitalcameraworld.com | People are getting more adventurous with holiday snaps (but most just use a phone!) | Digital Camera World | Friday 4th October, 2024 |
| digitalcameraworld.com | Over 50% of British holidaymakers get caught in “holiday photo perfection loop”, warn experts | Digital Camera World | Thursday 25th June, 2026 |
| breakingtravelnews.com | New survey finds photography has overtaken traditional holiday priorities | News | Breaking Travel News | Friday 24th July, 2026 |
| digitalcameraworld.com | Taking photos overtakes sightseeing as the thing that the British love doing when on holiday – new survey suggests | Digital Camera World | Monday 27th July, 2026 |