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Top 3 Campaign
All Sectors · July 2026
Our Rainwater Collection — Becky G x Patrón
Wednesday 15th July, 2026
Patrón teamed with singer Becky G to launch a limited‑edition Our Rainwater Collection for National Tequila Day: two specially designed 750ml Patrón Silver packages (a $60 custom bottle, 350 units, and a $42.99 collectible tin) themed in water colours, with proceeds/visibility tied to funding 200 rainwater‑harvesting systems in Jalisco via nonprofit Isla Urbana.
Why it worked: A time‑boxed drop tethered to a calendar holiday plus ultra‑scarcity (350 bottles) and a concrete charity metric gave editors a crisp, clickable hook.
The lesson: Consider anchoring a limited run to a timely tentpole with a hard scarcity number and one specific, countable social impact outcome.
Patrón
Becky G
8 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| prnewswire.com | PATRÓN TEQUILA AND BECKY G DEBUT OUR RAINWATER PROJECT LIMITED-EDITION PATRÓN SILVER INSPIRED BY A SIMPLE BELIEF: EVERY DROP COUNTS | Wednesday 15th July, 2026 |
| parade.com | Becky G. Debuts a Water-Saving Tequila Collab With Patrón | Thursday 16th July, 2026 |
| remezcla.com | Becky G Supports Sustainable Water Access in Mexico with Tequila Collaboration - Remezcla | Thursday 16th July, 2026 |
| thespiritsbusiness.com | Becky G designs Patrón Tequila bottle - The Spirits Business | Thursday 16th July, 2026 |
| designrush.com | PATRÓN, Becky G Fund 200 Water Systems With a Tequila Drop | Thursday 16th July, 2026 |
| people.com | Becky G Honors Her Jalisco Roots by Helping Bring Reliable Water Access to Communities in Mexico | Friday 17th July, 2026 |
| theboxhouston.com | Becky G's New Patrón Collaboration Supports Water Access in Mexico | Sunday 19th July, 2026 |
| mashable.com | Becky G and Patrón just launched limited-edition tequila bottles for National Tequila Day | Friday 24th July, 2026 |