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Finance · July 2026

Savills 'Starter Cities' Research Release

PR Campaign

Saturday 18th July, 2026

Savills produced and shared a data-driven index identifying the top 10 UK ‘starter cities’ for first-time buyers, using house prices, rents, earnings and population growth to create a ranked list (Stoke-on-Trent top) designed to generate media coverage and conversations about affordable alternatives to London.

Why it worked: An exclusive, ranked index tied to a live affordability crisis gave localizable winners, hard numbers, and expert quotes—catnip for list-hungry editors.

The lesson: Consider building a simple ranking from public data, offer exclusive first rights to one outlet, and package local angles for every market.

Savills

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
theguardian.com	Revealed: the top 10 UK cities for first-time buyers	Saturday 18th July, 2026

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