Trending PR Campaigns
Madrid Film Routes & 'Nuevas comedias madrileñas' Map
Madrid Film Office, with Netflix collaboration, launched seven free guided film routes around the city and an illustrated 'Nuevas comedias madrileñas' map highlighting 21 TV and film locations to drive cultural tourism and spotlight Madrid as a screen-facing destination.
Why it worked: It tied fixed summer dates and free, bookable weekend tours to a collectible Netflix-backed map, turning fandom into time-sensitive city footfall.
The lesson: Consider releasing a limited-edition, beautifully designed map linked to free, scheduled experiences people must reserve for this month.
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