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Top 3 Campaign July 2026
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Top 3 Campaign
All Sectors · July 2026

Times Square Mewtwo Anniversary Raid

PR Campaign
Thursday 9th July, 2026

To mark Pokémon GO’s 10th anniversary Scopely staged a huge in-person raid in Times Square where nearly 2,000 players teamed up to battle a Mewtwo, recreating the large-scale community moment teased in the game’s original trailer and leaning into live events to generate media attention and celebrate the player community.

Why it worked: They engineered a real-time spectacle that fulfilled a decade-old trailer promise, delivering a photogenic, journalist-magnet payoff with built-in global livestream amplification.

The lesson: Consider staging a surprise, invitation-only public moment that pays off a long-teased promise, then mirror it globally via livestream or free access.

Scopely Pokémon GO
16 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
ign.com Everything Announced at the Pokémon Go 10 Year Anniversary Celebration Livestream Thursday 9th July, 2026
wired.com More Than a Thousand ‘Pokémon Go’ Players Descend on Times Square to Defeat Mewtwo Friday 10th July, 2026
wired.com More Than a Thousand ‘Pokémon Go’ Players Descend on Times Square to Defeat Mewtwo Friday 10th July, 2026
videogameschronicle.com Mewtwo takes over Times Square as Pokémon recreates original Pokémon Go trailer | VGC Friday 10th July, 2026
shacknews.com Pokemon GO 10th anniversary event featured 1,500-person Mega Mewtwo Y raid in Times Square | Shacknews Friday 10th July, 2026
eurogamer.net "It was like being back in 2016" Pokémon Go celebrates 10th anniversary by recreating the original trailer's Times Square Mewtwo raid | Eurogamer.net Friday 10th July, 2026
nintendolife.com Pokémon Go Recreates Original Trailer With A Huge Times Square Mewtwo Raid | Nintendo Life Friday 10th July, 2026
bleedingcool.com Pokémon GO Celebrates Its Tenth Anniversary in Times Square Friday 10th July, 2026
polygon.com Pokémon Go fans furious over exclusive hundo Mewtwo Times Square event Friday 10th July, 2026
theverge.com A decade later, Pokémon Go finally made good on its original promise Friday 10th July, 2026
variety.com Pokemon Go Fest: 10 Year Anniversary With Mewtwo in Times Square Friday 10th July, 2026
comicsbeat.com Pokémon Go Mega Mewtwo lit up New York from Times Square to Bryant Park Tuesday 14th July, 2026
comicsbeat.com Pokémon Go Mega Mewtwo lit up New York from Times Square to Bryant Park Tuesday 14th July, 2026
ign.com 'Shouldn't Be Too Hard to Figure Out Who It Is': Pokémon Go Fans React in Disgust as Players Hand-Picked to Attend Exclusive Times Square Event Sell Their Prized Mewtwo for Thousands of Dollars, Breaking the Game's Rules Thursday 16th July, 2026
polygon.com Pokémon Go Times Square Mewtwo are being resold for thousands, sparking controversy Thursday 16th July, 2026
kotaku.com Scalpers Selling 'Times Square Mewtwo' For $10,000 On eBay Saturday 18th July, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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