Trending PR Campaigns
Times Square Mewtwo Anniversary Raid
To mark Pokémon GO’s 10th anniversary Scopely staged a huge in-person raid in Times Square where nearly 2,000 players teamed up to battle a Mewtwo, recreating the large-scale community moment teased in the game’s original trailer and leaning into live events to generate media attention and celebrate the player community.
Why it worked: They engineered a real-time spectacle that fulfilled a decade-old trailer promise, delivering a photogenic, journalist-magnet payoff with built-in global livestream amplification.
The lesson: Consider staging a surprise, invitation-only public moment that pays off a long-teased promise, then mirror it globally via livestream or free access.
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