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Top 5 Campaign in Travel · July 2026
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Top 5 Campaign
Travel · July 2026

Wahsworld takeover

PR Campaign
Thursday 9th July, 2026

The New Zealand Warriors partnered with Dreamworld to temporarily rebrand the Gold Coast theme park as “Wahsworld” around the Warriors’ away fixture, decking the park in team colours, mascots, pop-up stores, a Kiwi night market, discounted entry for New Zealand passport holders or members, a main-street fan parade and a game-day watch party to turn park visits into a fan experience.

Why it worked: It turned a single away game into a destination event by hard-rebranding a major theme park with passport-based perks and a parade.

The lesson: Consider rebranding an existing high-footfall venue for a limited window, adding ID-gated perks and a spectacle moment to anchor coverage.

New Zealand Warriors Dreamworld
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
nzherald.co.nz Warriors to transform Dreamworld into 'Wahsworld' Thursday 9th July, 2026
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