Trending PR Campaigns
Wahsworld takeover
The New Zealand Warriors partnered with Dreamworld to temporarily rebrand the Gold Coast theme park as “Wahsworld” around the Warriors’ away fixture, decking the park in team colours, mascots, pop-up stores, a Kiwi night market, discounted entry for New Zealand passport holders or members, a main-street fan parade and a game-day watch party to turn park visits into a fan experience.
Why it worked: It turned a single away game into a destination event by hard-rebranding a major theme park with passport-based perks and a parade.
The lesson: Consider rebranding an existing high-footfall venue for a limited window, adding ID-gated perks and a spectacle moment to anchor coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nzherald.co.nz | Warriors to transform Dreamworld into 'Wahsworld' | Thursday 9th July, 2026 |