Trending PR Campaigns
J.League x Pokémon Club Assignments
The Pokémon Company and Japan’s J.League created a playful collaboration assigning a specific Pokémon to each of the 60 professional clubs (J1–J3), matching creatures to team colours, crests and identities; the initiative includes themed merchandise, fan activities and mascot appearances to drive conversation and cultural attention.
Why it worked: It piggybacked on the league’s fixture calendar with a complete, browsable roster reveal—60 club-by-club assignments that begged localised coverage.
The lesson: Consider mapping a beloved IP across every unit in a league or network, then publish an interactive, city-by-city reveal timed to key dates.
Coverage over time
How this story spread across the media