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#1 Campaign in Health & Wellbeing · July 2026
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#1 Campaign
Health & Wellbeing · July 2026

State of Dry Eye Survey 2026

PR Campaign
Wednesday 1st July, 2026

Bausch + Lomb commissioned The Harris Poll to survey 1,000 people managing dry eye and released findings highlighting emotional impacts (stress, reduced productivity, mood and confidence) and low awareness of links to menopause and autoimmune disease — a data-driven effort to generate mainstream coverage about the condition.

Why it worked: It reframed a common symptom as a workplace and mental-health issue using fresh, proprietary stats plus surprising menopause/autoimmune blind spots.

The lesson: Consider fielding a quick, credible poll that exposes an overlooked driver of lost productivity or wellbeing, then pitch the counter‑intuitive stat.

Bausch + Lomb
7 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
morningstar.com New Bausch + Lomb Data Show that Addressing Dry Eye Symptoms is Associated with Improved Quality of Life, Including Lower Anxiety and Increased Self-Confidence | Morningstar Wednesday 1st July, 2026
businesswire.com New Bausch + Lomb Data Show that Addressing Dry Eye Symptoms is Associated with Improved Quality of Life, Including Lower Anxiety and Increased Self-Confidence Wednesday 1st July, 2026
womeninoptometry.com Bausch + Lomb Data Shows Addressing Dry Eye Symptoms May Improve Quality of Life | Women In Optometry Thursday 2nd July, 2026
benefitsandpensionsmonitor.com One in three dry eye sufferers report higher stress, survey finds Friday 3rd July, 2026
visionmonday.com VM - Bausch + Lomb Survey Finds That Addressing Dry Eye Symptoms Boosts Confidence, Lowers Anxiety Monday 6th July, 2026
ophthalmologytimes.com Bausch + Lomb survey ties dry eye symptom relief to quality of life gains | Eye Care Network - Ophthalmology Times Sunday 12th July, 2026
ophthalmologytimes.com Esen Akpek, MD, on dry eye quality of life, Sjögren disease, and knowing when to escalate treatment | Eye Care Network - Ophthalmology Times Sunday 12th July, 2026
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