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Silo Alternate Reality Tease

PR Campaign
Monday 29th June, 2026

Apple TV launched a mysterious 20-minute livestream of decaying fields, intercut with news bulletins and show clips, plus a purpose-built website (howdidwelosethisworld.com) to tease and drum up conversation ahead of Silo Season 3’s premiere.

Why it worked: A time-boxed, unexplained livestream plus an in-world website created urgency and FOMO, turning journalists into participants instead of observers.

The lesson: Consider dropping a short, unexplained live event with an in-universe asset and countdown—invite press to decode it in real time.

Apple TV
10 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
slashfilm.com Silo Season 3 Review: Past And Future Collide In An Addictive Season Of Apple TV's Underrated Sci-Fi Series - SlashFilm Monday 29th June, 2026
polygon.com Silo season 3: Apple's scariest sci-fi show makes a bold pivot that totally pays off Monday 29th June, 2026
gizmodo.com 'Silo' Season 3 Is Hugely Revealing and Satisfying... Eventually Monday 29th June, 2026
9to5mac.com Apple launches ‘How Did We Lose This World?’ site for Silo season 3 - 9to5Mac Wednesday 1st July, 2026
mashable.com Silo launches mysterious new website and livestream ahead of Season 3 Thursday 2nd July, 2026
space.com 'Silo' season 3: Release date & how to watch Apple TV's sensational post-apocalyptic saga | Space Thursday 2nd July, 2026
broadwayworld.com Video: SILO Season 3 Unveils Episode 2 Sneak Peek Clip Tuesday 7th July, 2026
space.com 'Silo' season 3 showrunner Graham Yost explains the time jumps and turning half of the show into a political thriller (interview) | Space Thursday 9th July, 2026
collider.com Apple TV's 'Silo' Stars Explain Why Season 3 Is the Show's Most Intense Installment Yet Friday 10th July, 2026
dailymaverick.co.za Silo returns with Season 3: Gripping themes and a haunting exploration of memory Wednesday 15th July, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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