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La La Land Residency at PSG Café
Wednesday 1st July, 2026
Paris Saint‑Germain hosted La La Land Cafe for a two‑week residency at PSG Café on the Champs‑Élysées (1–12 July), letting the US coffee brand curate the beverage menu and launch an exclusive PSG Latte (coffee and ceremonial matcha versions served with mini croissants) as a cultural collaboration and La La Land’s first European pop‑up.
Why it worked: It created a hard news hook by launching a “first-ever” cross-Atlantic residency with a limited two‑week window and a product available in both countries.
The lesson: Consider pitching a time‑boxed “first-ever” residency that debuts a co-created item, mirrored simultaneously in partner locations across markets.
Paris Saint-Germain
La La Land Cafe
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| psg.fr | PSG Café welcomes La La Land, America's iconic Coffee Shop brand, for its first-ever exclusive residency | Wednesday 1st July, 2026 |
| psg.fr | PSG Café welcomes La La Land, America's iconic Coffee Shop brand, for its first-ever exclusive residency | Wednesday 1st July, 2026 |
| perfectdailygrind.com | Coffee News Recap, 3 Jul: New World Coffee Champs crowned in Brussels, arabica prices see largest gains in four years & other stories - Perfect Daily Grind | Friday 3rd July, 2026 |
| timeout.fr | Le PSG Café ramène le coffee shop le plus hype des USA à Paris | Monday 6th July, 2026 |