Work in PR? Take our 2-min survey on news overwhelm for a chance to win 3 months of Finchling

All PR Campaigns › Sonic 35th Birthday Mixtape

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days

Back

Sonic 35th Birthday Mixtape

PR Campaign

Thursday 25th June, 2026

To mark Sonic The Hedgehog’s 35th anniversary Sega curated and shared a 35-track Spotify mixtape of songs “fit for the Blue Blur”, featuring high-profile tracks from Daft Punk, Dua Lipa, Muse and others, alongside promotional news of a ‘Sonic Live In Concert’ tour and fan events.

Why it worked: It hit a fixed anniversary date with a celebrity-stacked Spotify playlist—instantly usable, linkable, and nostalgic—plus tour news for built-in follow-ons.

The lesson: Consider packaging a milestone with a ready-to-embed playlist or tool featuring recognizable names, and tack on a tour or event series.

Sega

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
nme.com	Sonic’s 35th anniversary mixtape features Daft Punk, Dua Lipa	Thursday 25th June, 2026
cnnchile.com	Sega celebra los 35 años de Sonic The Hedgehog con un mixtape que incluye a Daft Punk, Muse y Dua Lipa	Thursday 25th June, 2026

Want PR opportunities like this for your brand?

Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

Try it free →

Similar Travel and Retail Campaigns

These travel and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

Pokémon x National Trust Summer of Play

Pokémon brings themed trails, activities and stickers to National Trust sites.

The Pokémon Company International National Trust

Sesame Street x Fox Sports World Cup Collab

Sesame Street characters appear in Fox Sports’ World Cup broadcasts.

Fox Sports Sesame Workshop

KPop Shark Heroes

K‑Pop themed Shark Week special uses celebrity crossover to boost shark awareness.

Discovery Channel Will Packer Media Anomaly Entertainment

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.