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Faust Bible Publication & Centenary Events

PR Campaign
Thursday 25th June, 2026

Mubi Editions, in partnership with la Cinémathèque française, is publishing 'The Faust Bible' — a newly rediscovered and restored visual diary of about 400 photos, illustrations and storyboards from F.W. Murnau’s 1926 film — timed to the movie’s centenary and supported by international events and a Paris launch to generate cultural attention for the brand’s publishing arm.

Why it worked: It paired a centenary news peg with an exclusive, once-lost artifact restored by a credible institution, offering fresh primary-source visuals and expert essays.

The lesson: Consider timing a release to a meaningful anniversary and anchoring it with a newly surfaced primary artifact vetted by third-party experts.

Mubi
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
variety.com Mubi to Publish Lost 'Faust' Bible on Centenary of Silent Era Classic Thursday 25th June, 2026
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