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Porsche Flachbau RS

PR Campaign
Tuesday 20th May, 2025

Porsche’s Sonderwunsch division created a one-off, street-legal 911 Flachbau RS for a mystery European customer, transforming a 2018 GT2 RS into a modern homage to the iconic 1980s slantnose. The several-million-dollar commission combined a radically redesigned body, stripped-back interior and race-inspired aerodynamics, giving automotive media a rare look at Porsche turning one enthusiast’s extravagant vision into reality.

Why it worked: It framed a clandestine, several-million-euro, factory-validated one‑off as a quasi-model launch—complete with patents, Nurburgring tests, and a named designer.

The lesson: Consider pitching a secret, customer-funded prototype that cleared real validation gates; anchor it with one patent, one test, and one human face.

Porsche Manthey
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
autoblog.com Is Porsche Bringing Back the Slantnose? Meet the Possible 911 Flachbau RS Tuesday 20th May, 2025
carbuzz.com A Porsche 911 Prototype Like No Other Was Just Spotted At The Nurburgring Monday 25th August, 2025
hagerty.com Porsche 911 GT2 RS Flachbau Is a One-Of-One Factory-Built Slantnose - Hagerty Media Friday 14th August, 2026
carscoops.com Porsche’s Slant-Nose 911 Is A Love Letter To Moby Dick, Bare Metal And All | Carscoops Friday 14th August, 2026
motor1.com Porsche Turned The GT2 RS Into A Modern Slantnose. It Rules Friday 14th August, 2026
thedrive.com The Iconic 911 Slantnose Returns as the Insane Porsche Flachbau RS Friday 14th August, 2026
jalopnik.com Moby Dick-Inspired Slantnose 911 GT2 RS Explains Porsche's Mysterious 'Flachbau' And 'Flachbau RS' Trademarks - Jalopnik Friday 14th August, 2026
roadandtrack.com The Porsche 911 Flachbau RS Is a Wild Flat-Nose Fantasy—See It from Every Angle Friday 14th August, 2026
roadandtrack.com Porsche Reveals One-Off 935-Inspired 911 Flachbau RS Friday 14th August, 2026
caranddriver.com Porsche Revives the Slant Nose with the Flachbau RS, a Delectable One-of-One GT2 RS Friday 14th August, 2026
motortrend.com Moby Dick Returns! Porsche 911 GT2 Flachbau RS Echoes the Legendary 935 Look Friday 14th August, 2026
topgear.com The new Flachbau RS is a one-off Porsche 911 GT2 RS built to look (a bit) like Moby Dick | Top Gear Friday 14th August, 2026
driving.ca Porsche's one-off Flachbau RS brings back the slantnose | Driving Friday 14th August, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

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