Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 5 Campaign
Retail · June 2026
Wimbledon Strawberries & Cream Kulfi
Monday 22nd June, 2026
Delhi’s century-old kulfi maker Kuremal partnered with Wimbledon’s All England Lawn Tennis Club to create a limited‑edition Strawberries and Cream kulfi, timed to the Championships and sold at four Delhi outlets from 23 June–12 July as a playful cultural crossover.
Why it worked: It hijacked a global tentpole with a cross-cultural twist and tight two‑week scarcity, creating timely, photogenic FOMO journalists could localize.
The lesson: Consider piggybacking a major event by translating its signature ritual into a limited local format with a hard end date.
Kuremal
All England Lawn Tennis Club
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mid-day.com | Wimbledon collaborates with 120-year-old Delhi kulfi-maker to launch strawberries and cream kulfi! | Monday 22nd June, 2026 |
| timeout.com | Delhi's Kuremal has teamed up with Wimbledon for an iconic strawberries and cream kulfi! | Wednesday 24th June, 2026 |
| ndtv.com | Wimbledon Brings Strawberries And Cream To Delhi With 120-Year-Old Kulfi Shop - NDTV Food | Wednesday 24th June, 2026 |
| timesnownews.com | 149-Year-Old Wimbledon Meets 120-Year-Old Kuremal's in a Collab That Brings Strawberries and Cream to Delhi | Times Now | Monday 29th June, 2026 |
| freepressjournal.in | Desi Kulfi At Wimbledon: Popular Strawberry & Cream Gets Indian Touch From 120-Year-Old Delhi Brand | Monday 29th June, 2026 |
| news18.com | Wimbledon’s Strawberries & Cream Just Got Turned Into Desi Kulfi By A 120-Year-Old Delhi Shop | Food News - News18 | Tuesday 30th June, 2026 |