Trending PR Campaigns
Holidu 'Europe's Sunniest Cities' Study
Holiday rental platform Holidu analysed World Weather Online data to publish a ranking of Europe’s sunniest cities, highlighting monthly average sunshine hours to create a seasonal, newsworthy list (Cartagena topped the chart). The research is a piece of original data designed to generate mainstream media coverage and travel interest.
Why it worked: It piggybacked the start-of-summer moment with a simple, ranked league table powered by third‑party weather data and local angles.
The lesson: Consider releasing a ranked list pegged to an imminent seasonal moment, using credible external data and city-by-city breakouts.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| metro.co.uk | The sunniest city in Europe is an 'underrated gem' — with return flights from £47 | Metro News | Thursday 4th June, 2026 |
| her.ie | Her | — |