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Outlowd: Play It Home

PR Campaign
Thursday 11th June, 2026

Orange Amps, in collaboration with Ed Sheeran, launched the Outlowd ES signature amp series and a global ‘Play It Home’ grassroots campaign that staged surprise street performances (notably in Ipswich), gave away gear and lessons, and promoted busking and tiny-venue music to encourage young players to perform locally.

Why it worked: It fused a tangible product launch with an unscripted public act (surprise busking + gifting lessons), delivering instant human stakes and visuals.

The lesson: Consider pairing a launch with a surprise public giveaway that solves a real barrier, then localize pop-up demos across multiple cities.

Orange Amps Ed Sheeran
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
guitar.com Outlowd by Ed Sheeran: Orange officially partners with Ed Sheeran on the megastar's first-ever line of signature amps | Guitar.com Wednesday 10th June, 2026
clashmusic.com Orange Amps & Ed Sheeran Launch Global ‘Play It Home’ Initiative Celebrating Grassroots Music & Community | Features | Clash Magazine Music News, Reviews & Interviews Wednesday 10th June, 2026
guitarcenter.com Introducing the Orange Ed Sheeran Outlowd ES Series Acoustic Amps | GC Riffs Wednesday 10th June, 2026
premierguitar.com Orange Amps and Ed Sheeran Launch New ES Series Amplifiers - Premier Guitar Wednesday 10th June, 2026
rutlandherald.com Guitar Center Serves as Exclusive Launch Partner for the Orange Amps Outlowd ES Series, Designed in Collaboration with Ed Sheeran | Business | rutlandherald.com Wednesday 10th June, 2026
01net.it Guitar Center Serves as Exclusive Launch Partner for the Orange Amps Outlowd ES Series, Designed in Collaboration with Ed Sheeran Wednesday 10th June, 2026
mixdownmag.com.au Orange launches the ES Series, built with Ed Sheeran Thursday 11th June, 2026
musicradar.com “Playing music should always be fun. It should feel like an escape”: Ed Sheeran teams up with Orange to create the “ultimate busking amp” and launches grassroots music campaign to encourage young players to get out and play Thursday 11th June, 2026
guitarinteractivemagazine.com Orange Amps and Ed Sheeran Launch New ES Series Amplifiers with Global Grassroots Music Campaign - Guitar Interactive Magazine Friday 12th June, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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