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Top 5 Campaign in Automotive · June 2026

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Top 5 Campaign

Automotive · June 2026

Saga Road Rage Survey

PR Campaign

Tuesday 9th June, 2026

Saga Car Insurance commissioned a UK survey of 1,000 motorists revealing younger drivers (Gen Z and Millennials) report far higher rates of road rage and identify different triggers to older drivers; findings were packaged with expert comment and safety tips to generate mainstream coverage about road safety and young motorists.

Why it worked: It fused fresh proprietary polling with hard DfT casualty stats, creating a counter‑narrative (“young = angrier, riskier”) with safety consequences.

The lesson: Consider pairing new polling with an authoritative public dataset to reveal a surprising risk gap, then add expert fixes journalists can lift.

Saga Car Insurance

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Coverage over time

How this story spread across the media

Publication	Headline	Date
motoringresearch.com	Youngest ‘Gen Z’ drivers most likely to get road rage	Tuesday 9th June, 2026

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