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Top 3 Campaign in Beauty & Cosmetics · May 2026

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Top 3 Campaign

Beauty & Cosmetics · May 2026

Dial Up The Feel Good

PR Campaign

Thursday 28th May, 2026

Harry’s launched ‘Dial Up The Feel Good’ — an interactive installation and online ‘Feel Good Hotline’ voiced by comedian Asim Chaudhry on Shoreditch’s Great Eastern Art Wall and at feelgoodhotline.com, inviting passers-by to hear jokey prompts and leave voicemails for dads or father-figures to spark light, low-pressure check-ins ahead of Father’s Day.

Why it worked: It tied a public, tactile phone installation to Father’s Day timing, backed by YouGov stats and a celebrity voice, generating real voicemails as shareable proof.

The lesson: Consider creating a simple, physical-to-digital hotline that captures real user messages tied to a calendar moment; pitch the live data daily.

Harry’s

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thegrocer.co.uk	Harry’s teams up with Asim Chaudhry for ‘Dial Up The Feel Good’ push	Thursday 28th May, 2026
designweek.co.uk	Harry’s Interactive Mural Launch for Father’s Day - Design Week	Thursday 28th May, 2026

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