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Fashion & Apparel · May 2026
Labubu Night Edition Kit
Wednesday 13th May, 2026
PSG debuted a special “Night Edition” kit in their title-clinching match that printed the viral Labubu plush character on each player’s back number, positioning the club at the intersection of sport, fashion and contemporary culture to spark conversation beyond football.
Why it worked: It hijacked a title-clinching, high-viewership match with a fading-but-familiar TikTok meme printed in the shirt numbers—built-in controversy and visuals.
The lesson: Consider grafting a polarizing internet micro-trend onto an unmissable calendar moment—limited-run visual twist that photographs well and sparks debate.
Paris Saint-Germain
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| globo.com | Labubu em campo? Paris Saint-Germain lança camisa especial inspirada em boneco; vídeo | Wednesday 13th May, 2026 |
| onefootball.com | PSG lucirá camiseta negra Night Edition inspirada en Labubu ante Lens | OneFootball | Wednesday 13th May, 2026 |
| sportbuzzbusiness.fr | Le PSG lance un flocage Labubu et divise ses fans | Wednesday 13th May, 2026 |
| merca20.com | Labubu sigue su paso por el futbol y lanza colección con el PSG: así es la colaboración de Pop Mart que podría llegar a tiendas de México como Liverpool | Wednesday 13th May, 2026 |
| urbanhit.fr | Le PSG dévoile un maillot avec un Labubu pour séduire les fans | Wednesday 13th May, 2026 |
| onefootball.com | 🤯 „Labubus" on the shirts: PSG jumps on TikTok trend?! | Thursday 14th May, 2026 |