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Top 10 Campaign in Fashion & Apparel · August 2026
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Top 10 Campaign
Fashion & Apparel · August 2026

Disney Villains Scented Charms

PR Campaign
Tuesday 25th August, 2026

Disney and Pandora expanded their Halloween jewellery collaboration with charms inspired by Scar, Lucifer and Lotso. The hook is Lotso, whose signature strawberry scent has been recreated in Pandora’s first-ever scented charm.

Why it worked: A seasonal drop paired with a true first—Pandora’s first-ever scented charm—gave journalists a timely, concrete “new” to headline.

The lesson: Consider launching a limited, season-tied product with a tangible first-ever feature and a specific on-sale date journalists can peg to.

Disney Pandora
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
variety.com Disney and Pandora Drop Halloween Jewelry Collection Inspired by Franchise Villains (Including First-Ever Scented Charm) Tuesday 25th August, 2026
ageofthenerd.com Disney Villains Are Taking Over Pandora Just in Time for Halloween! - Age of The Nerd Tuesday 25th August, 2026
wwd.com Pandora Unveils New Disney Villain Charm Collection for Halloween Thursday 27th August, 2026
mousesteps.com Lotso Pandora Charm with Strawberry Scent Among Disney Villain Charms at Disney Store - Mousesteps Friday 28th August, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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