Trending PR Campaigns
Greenpeace’s North Sea Boulder Protest
Greenpeace sank boulders in the North Sea to stop bottom-trawling fishing, creating a physical obstacle for fishing vessels. The stones also lie in the path of the planned Norfolk Vanguard offshore wind farm, giving the protest an unexpected twist and a striking news hook.
Why it worked: It hijacked a government-backed wind project’s timeline with a tangible, high-stakes obstruction, forcing officials and industry to respond immediately.
The lesson: Consider a lawful, physical intervention that collides with a scheduled public milestone, compelling authorities to comment and media to prioritise it.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| greenpeace.org | Greenpeace creates new ‘boulder barrier’ in the UK’s most bottom-trawled offshore Marine Protected Area - Greenpeace International | Monday 2nd November, 2026 |
| bbc.com | Greenpeace drops boulders in North Sea fishing grounds off Norfolk | Tuesday 3rd November, 2026 |
| zeit.de | Greenpeace protest against bottom trawling threatens planned offshore wind farm | Saturday 14th November, 2026 |