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UNO Championship Series

PR Campaign

Saturday 14th November, 2026

Mattel staged the 2026 UNO Championship Series in Los Angeles, where 48 players competed for $50,000 and a championship belt. UNO added a fan tattoo chosen by a spinning wheel, themed cocktails and bold game variants to turn a familiar card game into a lively, media-friendly spectacle.

Why it worked: A high-stakes, televised-style tournament with a cash prize and stunt tattoo turned a nostalgic family game into a real sports news event.

The lesson: Consider reframing a mundane activity as a championship with a cash purse, live rules twists, and a gutsy fan wager.

UNO Mattel

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
mensjournal.com	UNO Championship Sees Winner Crowned, Fan Tatted, & Bolder Versions of Game Highlighted	Saturday 14th November, 2026

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