Trending PR Campaigns
Kith’s Walt “Clyde” Frazier Knicks Capsule
Kith launched its 2026 Knicks collection with a capsule celebrating Walt “Clyde” Frazier, the team legend known for his distinctive style. Frazier models the pieces himself, including an AVIREX bomber and No. 10 apparel, alongside a commemorative bobblehead—a personal tribute that gives the wider team collection a recognisable face and story.
Why it worked: It tied a championship news cycle to a living legend who modelled the product himself, giving the drop a face, quote, and urgency.
The lesson: Consider anchoring your pitch to a current win or milestone with a recognisable figure who appears in—and speaks for—the product.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| complex.com | Walt 'Clyde' Frazier Celebrated With Exclusive Capsule in Kith's New Knicks Collection | Wednesday 11th November, 2026 |