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Top 10 Campaign in Fashion & Apparel · November 2026
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Top 10 Campaign
Fashion & Apparel · November 2026

Cleveland Culture Apparel Collection

PR Campaign
Thursday 12th November, 2026

The Cleveland Cavaliers, Cleveland Public Library and local clothing brand ILTHY teamed up on a limited-edition apparel collection celebrating Cleveland culture and the Cavaliers’ 2016 NBA Championship. The collaboration brings the library’s civic identity into sportswear, with part of the proceeds going to support the library.

Why it worked: It fused a beloved championship nostalgia with a civic institution and limited-run merch, creating urgency, local pride, and a charity peg.

The lesson: Consider pairing an unexpected public service with a fan tribe and a time-limited product drop tied to a donation milestone.

Cleveland Cavaliers Cleveland Public Library ILTHY
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