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Top 10 Campaign in Retail · November 2026
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Top 10 Campaign
Retail · November 2026

Lidl’s Nico the Nutcracker Christmas Campaign

PR Campaign
Monday 9th November, 2026

Lidl introduced Nico the Nutcracker as the star of its Christmas advert, taking viewers through festive food, family gatherings and the supermarket’s seasonal range. The character appears across the retailer’s Christmas marketing, with the advert also drawing attention to Lidl’s toy donation programme.

Why it worked: It hit peak Christmas ad news-cycle with a distinctive mascot plus a tangible charity call-to-action (Toy Bank deadline), giving editors a timely value-and-goodwill hook.

The lesson: Consider pitching a character-led seasonal asset tied to a clear, date-bound community action, so listings, features and diary columns all bite.

Lidl
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
campaignlive.co.uk Lidl Christmas spot stars nutcracker with a taste for festive goodies | Campaign UK Monday 9th November, 2026
persoenlich.com Lidl: Ein Nussknacker als Hauptfigur - Werbung Tuesday 10th November, 2026
grocerygazette.co.uk WATCH: Lidl unveils Christmas advert starring Nico the Nutcracker - Grocery Gazette - Latest Grocery Industry News Wednesday 11th November, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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