Trending PR Campaigns
Lidl’s Nico the Nutcracker Christmas Campaign
Lidl introduced Nico the Nutcracker as the star of its Christmas advert, taking viewers through festive food, family gatherings and the supermarket’s seasonal range. The character appears across the retailer’s Christmas marketing, with the advert also drawing attention to Lidl’s toy donation programme.
Why it worked: It hit peak Christmas ad news-cycle with a distinctive mascot plus a tangible charity call-to-action (Toy Bank deadline), giving editors a timely value-and-goodwill hook.
The lesson: Consider pitching a character-led seasonal asset tied to a clear, date-bound community action, so listings, features and diary columns all bite.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| campaignlive.co.uk | Lidl Christmas spot stars nutcracker with a taste for festive goodies | Campaign UK | Monday 9th November, 2026 |
| persoenlich.com | Lidl: Ein Nussknacker als Hauptfigur - Werbung | Tuesday 10th November, 2026 |
| grocerygazette.co.uk | WATCH: Lidl unveils Christmas advert starring Nico the Nutcracker - Grocery Gazette - Latest Grocery Industry News | Wednesday 11th November, 2026 |