Trending PR Campaigns
Elden Ring: Path of the Cardinal Sin
Bandai Namco asked Elden Ring players to work together on a set of in-game milestones, from committing Cardinal Sins to summoning White Phantoms. After the community completed the challenge, the brand revealed commissioned artwork featuring Melina and other familiar characters, turning collective play into a shared reward fans could celebrate.
Why it worked: It turned diffuse player activity into a single measurable deadline with a visible reward drop—exclusive Melina art from Dan Mumford—creating a news peg.
The lesson: Consider setting a community-wide, time-boxed challenge that unlocks an exclusive creative reveal from a recognisable artist once milestones are hit.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| screenrant.com | Elden Ring: Path Of The Cardinal Sin Unveils Melina's Stunning Return | Saturday 14th November, 2026 |