Trending PR Campaigns
Plastic’s Trojan Horse
During the COP31 climate summit in Antalya, Greenpeace International teamed up with artist Thomas Dambo to create a six-metre wooden Trojan Horse spilling plastic waste. The striking sculpture turned the myth into a warning about plastics as fossil fuels’ hidden foothold in everyday life, urging world leaders to curb production and improve waste management.
Why it worked: It hijacked COP31’s agenda with a made-for-TV visual metaphor—plastic pouring from a Trojan Horse—linking petrochemicals to policy in real time.
The lesson: Consider staging a bold, camera-first stunt that literalises a hidden harm at a live news event where decision-makers are present.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| inkl.com | Cop31 live: Climate crisis negotiations heat up on fifth day of talks | Friday 13th November, 2026 |
| euronews.com | Turkey: Six-metre Trojan Horse spills plastic waste at COP31 | Friday 13th November, 2026 |