Trending PR Campaigns
PETA’s Hell on Wheels
PETA toured a truck depicting pigs on their way to slaughter through Cardiff and Swansea, stopping near restaurants and other public spots. Its unsettling images and sounds brought the realities of pig transport directly to passers-by, making the campaign’s animal-welfare message hard to ignore.
Why it worked: It created a visceral, newsworthy spectacle by parking a screaming slaughter-truck outside eateries, forcing a jarring clash between dining and death.
The lesson: Consider staging a mobile, sensory confrontation at the point of consumption to surface a hidden harm and invite immediate public reaction.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| peta.org | Honk for Compassion! PETA’s ‘Hell on Wheels’ Pig Truck Urges Everyone to Leave Pigs in Peace | Friday 3rd May, 2024 |
| wwlp.com | PETA’s ‘Hell on Wheels’ pig truck stops in Springfield | Tuesday 10th March, 2026 |
| peta.org | PETA’s Pig Truck is Coming to Jersey City: Will Dying Pigs’ Cries Get People to Stop Eating Them? | PETA | Friday 27th March, 2026 |
| nation.cymru | PETA’s ‘Hell on wheels’ van turns up at Welsh locations | Saturday 10th October, 2026 |