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Pocketpair’s Vice City Business Trip

PR Campaign
Thursday 12th November, 2026

For the launch of Grand Theft Auto 6, Pocketpair gave employees who planned to play the game special leave from 19 to 23 November, describing it as an “urgent five-day business trip in Vice City”. The joke turns a familiar launch-day wish into an official company memo, while reassuring readers that work on Palworld and Craftopia updates will continue as planned.

Why it worked: It hijacked GTA 6’s launch calendar with a cheeky “official memo,” turning a universal PTO dilemma into a quotable, timely policy stunt.

The lesson: Consider issuing a tongue‑in‑cheek “official policy” that reframes a mass cultural moment as sanctioned company business—short, memeo‑ready, dated.

Pocketpair
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