Trending PR Campaigns
Pocketpair’s Vice City Business Trip
For the launch of Grand Theft Auto 6, Pocketpair gave employees who planned to play the game special leave from 19 to 23 November, describing it as an “urgent five-day business trip in Vice City”. The joke turns a familiar launch-day wish into an official company memo, while reassuring readers that work on Palworld and Craftopia updates will continue as planned.
Why it worked: It hijacked GTA 6’s launch calendar with a cheeky “official memo,” turning a universal PTO dilemma into a quotable, timely policy stunt.
The lesson: Consider issuing a tongue‑in‑cheek “official policy” that reframes a mass cultural moment as sanctioned company business—short, memeo‑ready, dated.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| vgtimes.com | Pocketpair Gives Employees Five Days Off to Play Grand Theft Auto 6 | Thursday 12th November, 2026 |
| gamesradar.com | Palworld devs get 5 days off to play GTA 6 – and after Pocketpair's CEO vanished to play Slay The Spire 2, I'd say that's probably wise | GamesRadar+ | Thursday 12th November, 2026 |
| pcgamer.com | Palworld developer Pocketpair gives employees time off for 'a 5-day business trip in Vice City when GTA 6 launches' | Thursday 12th November, 2026 |