Trending PR Campaigns
Tubi Mixtapes
Tubi launched Mixtapes, letting viewers curate and share themed collections from its library of more than 375,000 titles. The hook is a familiar, human alternative to algorithmic recommendations: creating a streaming playlist around a mood, memory, fandom or person, with creators and brands helping introduce the feature.
Why it worked: It inverted the AI-recs narrative with a data-backed human twist—friend referrals—packaged as a nostalgic “mixtape” feature with creator-led social proof.
The lesson: Consider reframing a buzzy tech trend with a human, nostalgia-laced mechanic and third‑party curators; ship a simple, nameable feature.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| cordcuttersnews.com | Tubi is Bringing Back Mixtapes for the Streaming World | Cord Cutters News | Tuesday 10th November, 2026 |
| forbes.com | Tubi’s New Mixtape Feature Allows Users To Share Playlists They Create | Tuesday 10th November, 2026 |
| arstechnica.com | Free video-streaming service Tubi lets users share curated watchlists now - Ars Technica | Tuesday 10th November, 2026 |
| cbr.com | Tubi Officially Launches Nostalgic New Feature That Changes How You Watch Free Movies | Tuesday 10th November, 2026 |
| bgr.com | Tubi Is Reimagining An Old-School Way To Share Movies With Friends - BGR | Thursday 12th November, 2026 |